These days every ad that I see in Yated Neeman for צדקה is pushing how the צדקה will help you the giver. Talmidei Chachamim will daven for you, it will help your children in their learning, help you have children, help your parnasa, etc. What ever happened to giving צדקה simply because it is a mitzva? Why does the benefit to the giver need to be promoted so?
Below are all the ads that appeared for צדקה in today's Yated Neeman. You can see that every single one touts the benefits for the giver.