When I first heard about this I thought this was a safety campaign for the summer. However, when I saw this ad I realized that this was nothing of the sort.
I think this is a very unfortunate and damaging phenomenon. It makes Judaism into magic and promotes a quick fix. You have a problem do this סגולה and your problem will be solved. That is not how it is supposed to work. You are supposed to be מפשפש במעשיו do teshuva, etc. not some quick fix.
For a whole list of Segula ads see The latest סגולה and Some of the segula type ads that I have seen in the past.
I recently heard a drasha from a Charedi Rosh Kollel who decried the whole segula business and he said the following. When Bnei Yisrael fought Amalek the Torah says that when Moshe raised his hands they won and when he lowered them they lost. Chazal asked did Moshe's hand win the battle? The Rosh Kollel said that if we asked this question today about a Gadol (do R' Chaim Kanievsky's raised hands make us win the war?) the answer would be "of course" and "how can you even ask such a question"? Yet, Chazal did ask this and didn't answer of course.
2 comments:
I agree. I hate how these organizations use the segula business to bring in money. It also cheapens the mitzah by downplaying the great deed and only talking about the "reward"- be it protection or a chance to win a brand new car.
I agree with Daniel (and you). This isn't Judaism, it's coin-in-the-slot "automat idolatry."
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