The writer of the article asked the obvious question, how is this different then Chasidim (or today even non-Chasidim) who ask the Rebbe before making any decision and of course contribute financially to the Rebbe? The answer given was not very satisfying to me and leaves the question very much open to me.
Take a look at the picture below of the Satmar Rebbes vacation villa in Miami Beach Florida. Keep in mind that Kiryas Yoel is the poorest town in the United States.
Also take a look at my post The richest Rabbis in Israel. When you combine the money with the societal pressure to conform and stay in the fold (e.g. משמרת הצניעות), it is hard to see the difference.